Since 1954, the Direct Sellers Association of Canada has established and upheld rigorous standards, ethics and good business practices, as the recognized voice of our industry. We are a family of competitors using our combined strength to ensure fairness in regulations and to gain credibility and respect with Canadians.

As an industry that connects 1.3 million Canadians to entrepreneurial opportunity and enrichment, we provide assurance of member company integrity and a foundation of trust for independent sales consultants (ISCs) and consumers.


Canadian Direct Selling – The Numbers

$5 B

Total Canadian Economic Impact


$2.6 B

Annual Sales

in 2017


$924 M

Consultant Personal Revenue

$568 M

Annual Tax Contribution


1.3 M

Independent Sales Consultants


Of Consultants Are Women


Events & Announcements

What people are saying about direct selling

Kaitlin Lake

“I have really enjoyed and hope to continue growing my direct selling business as there are so many great women involved and it truly is an honour to say that I am a part of their team.
Independent Sales Consultant

Kaley Brown

"This experience has given me a new found confidence.  I absolutely love the products that the company has to offer and I feel they are really trying to make a positive difference in the everyday lives of people. The company has also helped me along the way with wonderful training opportunities to better my skills as a consultant".
Independent Sales Consultant

Our Members