The Association

The DSA is devoted to preserving the integrity of the direct selling industry in Canada – whether working on behalf of member firms to address issues of importance, providing member companies and their ISCs with support through the DSA Rewards products, educating the public on the benefits of direct selling, or ensuring consumer protection by enforcing the high standards set out in the Codes.

  • For details on the 2012/13 activities of the Association, please click here to access the Annual Report

The World Federation of Direct Selling Associations (WFDSA) is a global association of more than 50 national direct sales associations, including the Direct Sellers Association of Canada


The Direct Selling Education Foundation (DSEF) is a not-for-profit organization established by the DSA in 1994 to promote public awareness of the direct selling industry in Canada. The Foundation serves the public interest through educational programs, research into direct sales, and the establishment of links with consumer and governmental organizations.


DSA Rewards Programme

Here you can find just about everything you need to be the most successful Independent Sales Representative you can be. We will also help you better understand the direct sales industry and provide you with the latest tips and training in the field.