The DSA embodies all that is best in the direct sales field, and that is reflected in our commitment to enhanced professionalism and expertise in a competitive arena; clear, concise, ongoing communication; and member forums to discuss, develop, and implement programs to benefit the industry and individual business relationships. This climate helps to expand our presence as the principal voice of the direct selling industry, where we are proud to be perceived:

• by entrepreneurs as a viable career earning opportunity;
• by consumers as a reliable and credible supplier of quality products, services, and marketplace opportunities;
• by special interest groups as a positive, productive association that represents credible, reasonable views; and
• by Canadians as socially concerned, responsible, and involved with our Canadian society.

Each company must meet specific member criteria, ensuring their ability to live up to the high standards established by the DSA. A DSA Membership Application Review Committee conducts a routine investigation of the company's business reputation, including its marketing and distribution plan, to ensure compliance with federal and provincial laws. And finally, each member company must agree to abide by the DSA's Codes of Ethics and Business Practices, designed to protect customers and prospective entrepreneurs.