The DSA embodies all that is best in the direct sales field, and that is reflected in our commitment to enhanced professionalism and expertise in a competitive arena; clear, concise, ongoing communication; and member forums to discuss, develop, and implement programs to benefit the industry and individual business relationships. This climate helps to expand our presence as the principal voice of the direct selling industry, where we are proud to be perceived:
- by entrepreneurs as a viable career earning opportunity;
- by consumers as a reliable and credible supplier of quality products, services, and marketplace opportunities;
- by special interest groups as a positive, productive association that represents credible, reasonable views; and
- by Canadians as socially concerned, responsible, and involved with our Canadian society.