On behalf of its members, the DSA:

• stays abreast of legislative issues that affect direct selling,
• remains a constructive influence with policy makers by maintaining active relationships with key government portfolios;
• communicates to inform members of relevant issues through various channels and vehicles such as periodic action alerts, a legislative manual, and a municipal licensing registry;
• reviews member company marketing plans and documentation to ensure regulatory and government compliance;
• helps to resolve industry concerns through lobbying.