Welcome
Since 1954 the Direct Sellers Association of Canada has established and upheld rigorous standards, ethics and good business practices as the recognized voice of our industry. We are a family of competitors using our combined strength to ensure fairness in regulations and to gain credibility and respect with Canadians.
As an industry that connects over 1.3 million Canadians to entrepreneurial opportunity and enrichment, we provide assurance of member company integrity and a foundation of trust for independent sales contractors (ISCs) and consumers.
Canadian Direct Selling – The Numbers
$5 B
Total Canadian Economic Impact
$2.6 B
Annual Sales
in 2017
$924 M
Consultant Personal Revenue
$568 M
Annual Tax Contribution
1.3 M
Independent Sales Consultants
82%
Of Consultants Are Women
Events & Announcements
- 2018 - A Year in Review
- Tuesday December 18th, 2018
- For the DSA, 2018 has been an important, exciting and productive year. With a talented new team in the office and a...
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- Policy Opportunities Apparent After Ottawa Visit
- Tuesday December 11th, 2018
- DSA President Peter Maddox recently spent time meeting with government officials in Ottawa, as planning for the 2019 Federal Election begins to...
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- 2019 DSA Canada Conference - Vancouver - June 23 to 26
- With over 100 attendees and more than 20 speakers the annual DSA Canada Conference is the must attend attend event of the...
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- CANADA: Open For Business
- Tuesday December 11th, 2018
- Check out the December edition of Direct Selling News magazine for a story, written by DSA President Peter Maddox, on the opportunities...
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- DSA Canada Participates in the "What She Said" Radio Show
- Monday December 10th, 2018
- DSA recently participated in the “What She Said” radio show, on Toronto’s 105.9 The Region FM. [...]Read More
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- DSA Rewarded with WFDSA Gold Performance Standard
- Wednesday December 5th, 2018
- Under the direction of its CEO Council and Operating Group, each year the World Federation of Direct Selling Associations recognizes national DSAs...
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What people are saying
Tracie Graham
The Direct Sellers Association of Canada is an incredible network of supportive people with a common goal to grow, learn and inspire one another.
PartyLite Canada
Kaitlin Lake
“I have really enjoyed and hope to continue growing my direct selling business as there are so many great women involved and it truly is an honour to say that I am a part of their team”.
Independent Sales Consultant
Kaley Brown
"This experience has given me a new found confidence. I absolutely love the products that the company has to offer and I feel they are really trying to make a positive difference in the everyday lives of people. The company has also helped me along the way with wonderful training opportunities to better my skills as a consultant".
Independent Sales Consultant
2018 Conference Attendee
If you are interested in learning about the successes of the direct selling landscape in Canada, the annual DSA Conference is the event to attend. Industry experts are welcoming and enthusiastic in their willingness to share and grow the industry in Canada. This is a welcoming group of professionals who really care about helping each other move forward.
Direct Selling Industry Executive
Derek MacDougall
My mother has been selling Avon for as long as I can remember. Her involvement in direct selling has taught me organizational and communication skills. It always amazes me how easily my mother is able to build relationships with people and it has been something that I have aimed to be good at as well.
DSEF Scholarship Winner
Our Members
Since 1954 the Direct Sellers Association of Canada has established and upheld rigorous standards, ethics and good business practices as the recognized voice of our industry.