The Direct Sellers Association of Canada
Since 1954, DSA Canada has established and upheld rigorous standards, ethics and good business practices as the recognized voice of our industry. We are a family of competitors using our combined strength to ensure fairness in regulations and to gain credibility and respect with Canadians.
As an industry that connects 1.39 million Canadians to entrepreneurial opportunity and enrichment, we provide assurance of member company integrity and a foundation of trust for independent sales contractors (ISCs) and consumers.
Canadian Direct Selling – The Numbers
$7.3B
Total Canadian Economic Impact
$4.15B
Annual Sales
$1.21B
Consultant Personal Revenue
$1.31B
Annual Tax Contribution
1.39M
Independent Sales Consultants
84%
Of Consultants Are Women
Events & Announcements
- New Student Education Initiative Launches September 22
- Tuesday September 21st, 2021
- We are excited to announce that we are launching the first Canadian Academic Entrepreneur Challenge! On September 22, registration opens up to...
- Read More
- Vote Direct Selling Campaign - Election 2021
- Friday September 17th, 2021
- The Canadian Federal Election is taking place this upcoming Monday, September 20, 2021. In recent years, DSA has been successful in educating...
- Read More
- Update on Ontario Product Stewardship Requirements (Blue Box Program) Webinar
- Join us for our upcoming members only webinar, Update on Ontario Product Stewardship Requirements (Blue Box Program), presented by Peter Maddox, President...
- Read More
- New Research Indicates 3 in 5 Canadians are Looking for a Side Hustle
- Wednesday August 25th, 2021
- Financial instability and work flexibility amongst some of the reasons why respondents are looking for income opportunities outside of their traditional employment...
- Read More
- Federal Election Wrap-Up
- Thursday September 23rd, 2021
- Guest blog post by Kyle Larkin, Impact Public Affairs The federal election has come and gone, and the results appear to be...
- Read More
- 2021 DSA Academic Scholarship Recipients Announced
- Monday August 23rd, 2021
- Congratulations to the seven 2021 DSA Academic Scholarship recipients! Every year, our Scholarship Program awards a total of $16,000 to eligible post-secondary...
- Read More
What people are saying
Tracie Graham
The Direct Sellers Association of Canada is an incredible network of supportive people with a common goal to grow, learn and inspire one another.
USANA Health Sciences
Kaitlin Lake
“I have really enjoyed and hope to continue growing my direct selling business as there are so many great women involved and it truly is an honour to say that I am a part of their team”.
Independent Sales Consultant
Kaley Brown
"This experience has given me a new found confidence. I absolutely love the products that the company has to offer and I feel they are really trying to make a positive difference in the everyday lives of people. The company has also helped me along the way with wonderful training opportunities to better my skills as a consultant".
Independent Sales Consultant
2018 Conference Attendee
If you are interested in learning about the successes of the direct selling landscape in Canada, the annual DSA Conference is the event to attend. Industry experts are welcoming and enthusiastic in their willingness to share and grow the industry in Canada. This is a welcoming group of professionals who really care about helping each other move forward.
Direct Selling Industry Executive
Derek MacDougall
My mother has been selling Avon for as long as I can remember. Her involvement in direct selling has taught me organizational and communication skills. It always amazes me how easily my mother is able to build relationships with people and it has been something that I have aimed to be good at as well.
DSEF Scholarship Winner
Our Members
Since 1954, the Direct Sellers Association of Canada has established and upheld rigorous standards, ethics and good business practices as the recognized voice of our industry.
