The Direct Sellers Association of Canada
Since 1954, DSA Canada has established and upheld rigorous standards, ethics and good business practices as the recognized voice of our industry. We are a family of competitors using our combined strength to ensure fairness in regulations and to gain credibility and respect with Canadians.
As an industry that connects 1.2 million Canadians to entrepreneurial opportunity and enrichment, we provide assurance of member company integrity and a foundation of trust for independent sales contractors (ISCs) and consumers.
Canadian Direct Selling – The Numbers
$7.3B
Total Canadian Economic Impact
$3.5B
Annual Sales
$1.21B
Consultant Personal Revenue
$1.31B
Annual Tax Contribution
1.2M
Independent Sales Consultants
82%
Of Consultants Are Women
Events & Announcements
- Tax Tips for ISCs
- Tuesday April 27th, 2021
- As an independent sales consultant (ISC), you operate your own small business. Along with this amazing opportunity comes the need to manage...
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- Embrace 2021 Virtual Summit - June 22 - 24
- Join us on June 22 to 24 for what will be an amazing event, the Embrace 2021 Virtual Summit. This will be...
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- New Data Reveals Direct Selling is Growing Significantly in Canada
- Thursday July 8th, 2021
- Industry grows by 26% in 2020, achieving 4.15B in retails sales. The Direct Sellers Association of Canada (DSA) has released its 2020...
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- Member Talks - The Future of Sales & Incentives - May 6 or 10
- Join us for our second Member Talks event focusing on The Future of Sales & Incentives, taking place on May 6 or...
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- 2021 DSEF Scholarships Are Open!
- Wednesday April 7th, 2021
- Every year, our Scholarship Program awards a total of $16,000 to eligible post-secondary students with ties to the direct selling industry, to...
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- 2021 Conference Postponed
- Thursday April 8th, 2021
- As our travel horizons continue to change unpredictably, and the COVID-19 pandemic has an ongoing impact on our lives, we have made...
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What people are saying
Tracie Graham
The Direct Sellers Association of Canada is an incredible network of supportive people with a common goal to grow, learn and inspire one another.
USANA Health Sciences
Kaitlin Lake
“I have really enjoyed and hope to continue growing my direct selling business as there are so many great women involved and it truly is an honour to say that I am a part of their team”.
Independent Sales Consultant
Kaley Brown
"This experience has given me a new found confidence. I absolutely love the products that the company has to offer and I feel they are really trying to make a positive difference in the everyday lives of people. The company has also helped me along the way with wonderful training opportunities to better my skills as a consultant".
Independent Sales Consultant
2018 Conference Attendee
If you are interested in learning about the successes of the direct selling landscape in Canada, the annual DSA Conference is the event to attend. Industry experts are welcoming and enthusiastic in their willingness to share and grow the industry in Canada. This is a welcoming group of professionals who really care about helping each other move forward.
Direct Selling Industry Executive
Derek MacDougall
My mother has been selling Avon for as long as I can remember. Her involvement in direct selling has taught me organizational and communication skills. It always amazes me how easily my mother is able to build relationships with people and it has been something that I have aimed to be good at as well.
DSEF Scholarship Winner
Our Members
Since 1954, the Direct Sellers Association of Canada has established and upheld rigorous standards, ethics and good business practices as the recognized voice of our industry.
