DSA Rewarded with WFDSA Gold Performance Standard
Under the direction of its CEO Council and Operating Group, each year the World Federation of Direct Selling Associations recognizes national DSAs that uphold a high level of ethical standards and effectively advocate on behalf of the industry. At the recent WFDSA 40 th Anniversary Board of Delegates meeting in Beijing, DSA Canada was awarded Gold Certification for 2018. DSA Canada President, Peter Maddox, was delighted to accept the certificate and to celebrate success with DSA officials from around the world.
The achievement of Gold Certification is based on a number of criteria, including effective association administration, financial management and strategic planning, as well as strong ethics self-regulation, stakeholder relationships and members services. DSA Canada continually strives to improve its performance and to benchmark itself against global association management performance standards.
Canadian Direct Selling – The Numbers
$5 B
Total Canadian Economic Impact
$2.6 B
Annual Sales
in 2017
$924 M
Consultant Personal Revenue
$568 M
Annual Tax Contribution
1.3 M
Independent Sales Consultants
82%
Of Consultants Are Women
Events & Announcements
- DSA Canada Participates in the "What She Said" Radio Show
- Monday December 10th, 2018
- DSA recently participated in the “What She Said” radio show, on Toronto’s 105.9 The Region FM. [...]Read More
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- DSA Holiday Party - November 28, 2018
- The DSA is inviting all it's members to join us for our annual DSA Holiday Party. Meet up with friends and colleagues...
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- Member Seminar: Digital Media - Creating Engagement and Driving Innovation - November 29, 2018
- Join us on November 29 , for the next DSA member seminar. During this free event you’ll learn valuable insights and knowledge about the...
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- Direct Selling Reference Included in Revised North American Trade Deal
- Friday November 16th, 2018
- DSA Canada is pleased to report that, after significant advocacy, a reference to direct selling has been included in the revised North...
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- DSA Canada Statement on United States, Mexico, Canada Agreement (USMCA)
- Monday October 1st, 2018
- On September 30 it was announced that Canada, Mexico, and the United States had come to an agreement in principle on the...
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- Seminar: Doing Business in Canada - November 12, 2018
- The direct selling industry in Canada is thriving and provides an ideal opportunity for established US companies to expand internationally. With its...
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What people are saying
Kaitlin Lake
“I have really enjoyed and hope to continue growing my direct selling business as there are so many great women involved and it truly is an honour to say that I am a part of their team”.
Independent Sales Consultant
Kaley Brown
"This experience has given me a new found confidence. I absolutely love the products that the company has to offer and I feel they are really trying to make a positive difference in the everyday lives of people. The company has also helped me along the way with wonderful training opportunities to better my skills as a consultant".
Independent Sales Consultant
2018 Conference Attendee
If you are interested in learning about the successes of the direct selling landscape in Canada, the annual DSA Conference is the event to attend. Industry experts are welcoming and enthusiastic in their willingness to share and grow the industry in Canada. This is a welcoming group of professionals who really care about helping each other move forward.
Direct Selling Industry Executive
Derek MacDougall
My mother has been selling Avon for as long as I can remember. Her involvement in direct selling has taught me organizational and communication skills. It always amazes me how easily my mother is able to build relationships with people and it has been something that I have aimed to be good at as well.
DSEF Scholarship Winner
Our Members
Since 1954 the Direct Sellers Association of Canada has established and upheld rigorous standards, ethics and good business practices as the recognized voice of our industry.