The Direct Sellers Association of Canada
Since 1954, DSA Canada has established and upheld rigorous standards, ethics and good business practices as the recognized voice of our industry. We are a family of competitors using our combined strength to ensure fairness in regulations and to gain credibility and respect with Canadians.
As an industry that connects 1.39 million Canadians to entrepreneurial opportunity and enrichment, we provide assurance of member company integrity and a foundation of trust for independent sales contractors (ISCs) and consumers.
Canadian Direct Selling – The Numbers
$7.3B
Total Canadian Economic Impact
$4.199B
Annual Sales
$1.21B
Consultant Personal Revenue
$1.31B
Annual Tax Contribution
1.37M
Independent Sales Consultants
83%
Of Consultants Are Women
Events & Announcements
- Preliminary Industry Data Reveals Incremental Growth in 2021
- Friday July 22nd, 2022
- We recently released preliminary 2021 sales and industry growth data for the direct selling sales channel in Canada at our Rise Up...
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- Inflation Worries Leading 2 in 3 Canadians to Consider a Side Hustle
- Tuesday August 2nd, 2022
- Recessionary concerns among reasons why respondents continue their search for supplemental income opportunities post-pandemic. Newly-released consumer research, completed by Abacus Data, reveals...
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- Nominations are Open for our 2022 DSA Canada ISC Awards!
- Wednesday August 3rd, 2022
- It’s time to recognize your independent sales consultants (ISCs), who have gone above and beyond in the direct selling industry. This year,...
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- Member Exclusive - Natural Health Products Labelling Updates - September 13, 2022
- Join us for our upcoming Master Class webinar, Natural Health Products Labelling Updates, taking place on September 13, 2022, from 1:00 p.m....
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- Member Talks - Supplier Opportunities - June 2
- Join us for an exclusive Member Talks discussion for supplier members on Supplier Opportunities taking place on June 2, from 1:00 p.m....
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- DSA Canada Celebrates Industry Leaders
- Monday July 4th, 2022
- Congratulations to our 2022 Award Winners! On Tuesday, June 28, 2022, we announced the recipients of our 2022 Awards at our annual...
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What people are saying
Tracie Graham
The Direct Sellers Association of Canada is an incredible network of supportive people with a common goal to grow, learn and inspire one another.
USANA Health Sciences
Kaitlin Lake
“I have really enjoyed and hope to continue growing my direct selling business as there are so many great women involved and it truly is an honour to say that I am a part of their team”.
Independent Sales Consultant
Kaley Brown
"This experience has given me a new found confidence. I absolutely love the products that the company has to offer and I feel they are really trying to make a positive difference in the everyday lives of people. The company has also helped me along the way with wonderful training opportunities to better my skills as a consultant".
Independent Sales Consultant
2018 Conference Attendee
If you are interested in learning about the successes of the direct selling landscape in Canada, the annual DSA Conference is the event to attend. Industry experts are welcoming and enthusiastic in their willingness to share and grow the industry in Canada. This is a welcoming group of professionals who really care about helping each other move forward.
Direct Selling Industry Executive
Derek MacDougall
My mother has been selling Avon for as long as I can remember. Her involvement in direct selling has taught me organizational and communication skills. It always amazes me how easily my mother is able to build relationships with people and it has been something that I have aimed to be good at as well.
DSEF Scholarship Winner
Our Members
Since 1954, the Direct Sellers Association of Canada has established and upheld rigorous standards, ethics and good business practices as the recognized voice of our industry.
