Welcome
Since 1954 the Direct Sellers Association of Canada has established and upheld rigorous standards, ethics and good business practices as the recognized voice of our industry. We are a family of competitors using our combined strength to ensure fairness in regulations and to gain credibility and respect with Canadians.
As an industry that connects over 1.3 million Canadians to entrepreneurial opportunity and enrichment, we provide assurance of member company integrity and a foundation of trust for independent sales contractors (ISCs) and consumers.
Canadian Direct Selling – The Numbers
$5 B
Total Canadian Economic Impact
$2.6 B
Annual Sales
in 2017
$924 M
Consultant Personal Revenue
$568 M
Annual Tax Contribution
1.3 M
Independent Sales Consultants
82%
Of Consultants Are Women
Events & Announcements
- DSA Canada Awards Celebrate Industry Leaders
- Wednesday July 3rd, 2019
- The Direct Sellers Association (DSA) of Canada has announced the recipients of the 2019 DSA Awards on Tuesday June 25, 2019, during...
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- Annual Ottawa Lobby Day a Great Success in 2019
- Friday May 3rd, 2019
- On Thursday May 2, 2019, members of the Direct Sellers Association of Canada (DSA) gathered in Ottawa for their annual Lobby Day,...
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- DSA Member USANA Features on "What She Said" Radio Show
- Friday May 10th, 2019
- DSA member USANA recently participated in the “What She Said” radio show, on Toronto’s 105.9 The Region FM. Alison Savard, Manager of...
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- Direct Sellers – Why It’s Important Your Company is a DSA Member
- Monday April 15th, 2019
- Don’t be fooled, it’s important to understand that not all direct selling companies are created equal. [...]Read More
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- Updated Codes of Ethics and Business Practices
- Thursday January 17th, 2019
- In 2018, to recognize changes made in the World Federation of Direct Selling Associations Code of Ethics, DSA Canada’s Codes of Ethics...
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- What is Direct Selling – Tips to Getting Started
- Thursday January 31st, 2019
- What exactly is direct selling you might ask? Well, direct selling is the sale of consumer products or services, person-to-person, away from...
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What people are saying
Tracie Graham
The Direct Sellers Association of Canada is an incredible network of supportive people with a common goal to grow, learn and inspire one another.
PartyLite Canada
Kaitlin Lake
“I have really enjoyed and hope to continue growing my direct selling business as there are so many great women involved and it truly is an honour to say that I am a part of their team”.
Independent Sales Consultant
Kaley Brown
"This experience has given me a new found confidence. I absolutely love the products that the company has to offer and I feel they are really trying to make a positive difference in the everyday lives of people. The company has also helped me along the way with wonderful training opportunities to better my skills as a consultant".
Independent Sales Consultant
2018 Conference Attendee
If you are interested in learning about the successes of the direct selling landscape in Canada, the annual DSA Conference is the event to attend. Industry experts are welcoming and enthusiastic in their willingness to share and grow the industry in Canada. This is a welcoming group of professionals who really care about helping each other move forward.
Direct Selling Industry Executive
Derek MacDougall
My mother has been selling Avon for as long as I can remember. Her involvement in direct selling has taught me organizational and communication skills. It always amazes me how easily my mother is able to build relationships with people and it has been something that I have aimed to be good at as well.
DSEF Scholarship Winner
Our Members
Since 1954 the Direct Sellers Association of Canada has established and upheld rigorous standards, ethics and good business practices as the recognized voice of our industry.