The Direct Sellers Association of Canada
DSA Canada is in contact with federal and provincial government agencies to discuss opportunities for direct selling participants – both companies and independent sales consultants – to receive economic support during the COVID-19 pandemic. We are working to ensure that direct sellers are recognized and assisted. An overview of current federal measures can be viewed here.
Our office is currently closed. Please contact us if you have any questions.
Since 1954, DSA Canada has established and upheld rigorous standards, ethics and good business practices as the recognized voice of our industry. We are a family of competitors using our combined strength to ensure fairness in regulations and to gain credibility and respect with Canadians.
As an industry that connects 1.2 million Canadians to entrepreneurial opportunity and enrichment, we provide assurance of member company integrity and a foundation of trust for independent sales contractors (ISCs) and consumers.
Canadian Direct Selling – The Numbers
$7.3B
Total Canadian Economic Impact
$3.5B
Annual Sales
$1.21B
Consultant Personal Revenue
$1.31B
Annual Tax Contribution
1.2M
Independent Sales Consultants
82%
Of Consultants Are Women
Events & Announcements
- DSA 2020 Scholarships- Applications Now Being Accepted
- Friday March 27th, 2020
- The Direct Sellers Association of Canada (DSA) is pleased to announce that applications are now being accepted for the 2020 DSA Academic...
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- DSA's Role Highlighted in Globe & Mail Feature
- Friday March 27th, 2020
- DSA Canada has partnered with Globe Content Studio, a division of one of Canada’s largest newspapers, the Globe & Mail. The result...
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- Conference June 21 - 24, 2020 - See You in Blue Mountain, Ontario
- Registration is open for the 2020 DSA Canada Conference - Rise Up! Our Conference Team is working hard to ensure that your...
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- Code Quiz - Test Your Knowledge
- Friday December 20th, 2019
- Our new, quick and fun quiz will test your knowledge of DSA Canada's Codes of Ethics & Business Practices. Whether you are...
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- DSA Gives Back With Holiday Helpers Program
- Friday December 20th, 2019
- DSA staff and member representatives enjoyed a fun and meaningful day early in December, wrapping Christmas presents for families in need. We...
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- DSA Canada Responds to Globe & Mail Article
- Saturday September 7th, 2019
- In response to an opinion article published in the Globe & Mail newspaper on Saturday, August 31st, titled Multilevel marketing sells a dream....
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What people are saying
Tracie Graham
The Direct Sellers Association of Canada is an incredible network of supportive people with a common goal to grow, learn and inspire one another.
USANA Health Sciences
Kaitlin Lake
“I have really enjoyed and hope to continue growing my direct selling business as there are so many great women involved and it truly is an honour to say that I am a part of their team”.
Independent Sales Consultant
Kaley Brown
"This experience has given me a new found confidence. I absolutely love the products that the company has to offer and I feel they are really trying to make a positive difference in the everyday lives of people. The company has also helped me along the way with wonderful training opportunities to better my skills as a consultant".
Independent Sales Consultant
2018 Conference Attendee
If you are interested in learning about the successes of the direct selling landscape in Canada, the annual DSA Conference is the event to attend. Industry experts are welcoming and enthusiastic in their willingness to share and grow the industry in Canada. This is a welcoming group of professionals who really care about helping each other move forward.
Direct Selling Industry Executive
Derek MacDougall
My mother has been selling Avon for as long as I can remember. Her involvement in direct selling has taught me organizational and communication skills. It always amazes me how easily my mother is able to build relationships with people and it has been something that I have aimed to be good at as well.
DSEF Scholarship Winner
Our Members
Since 1954, the Direct Sellers Association of Canada has established and upheld rigorous standards, ethics and good business practices as the recognized voice of our industry.