The Direct Sellers Association of Canada
Since 1954, DSA Canada has established and upheld rigorous standards, ethics and good business practices as the recognized voice of our industry. We are a family of competitors using our combined strength to ensure fairness in regulations and to gain credibility and respect with Canadians.
As an industry that connects 1.39 million Canadians to entrepreneurial opportunity and enrichment, we provide assurance of member company integrity and a foundation of trust for independent sales contractors (ISCs) and consumers.
Canadian Direct Selling – The Numbers
$7.3B
Total Canadian Economic Impact
$4.15B
Annual Sales
$1.21B
Consultant Personal Revenue
$1.31B
Annual Tax Contribution
1.39M
Independent Sales Consultants
84%
Of Consultants Are Women
Events & Announcements
- 2021 DSA Canada Awards Ceremony and Holiday Reception
- Join us for our first in-person networking event of the year – the 2021 DSA Canada Awards Ceremony and Holiday Reception! Celebrate...
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- Member Exclusive - Cybersecurity for the Direct Selling Community
- Join us for our upcoming Master Class webinar, Cybersecurity for the Direct Selling Community, presented by Breach Coaches Michael Weinberger and Peter...
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- Nominations are Open for our 2021 DSA Canada Awards!
- Wednesday October 20th, 2021
- Every year, through our Awards program, we recognize member companies and individuals who have gone above and beyond in the service of...
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- New Student Education Initiative Launches September 22
- Tuesday September 21st, 2021
- We are excited to announce that we are launching the first Canadian Academic Entrepreneur Challenge! On September 22, registration opens up to...
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- Member Talks - Best Practices for Onboarding & Retaining ISCs - October 28
- Join us for our Member Talks – Best Practices for Onboarding and Retaining ISCs – taking place on October 28, from 1...
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- New Research Indicates 3 in 5 Canadians are Looking for a Side Hustle
- Wednesday August 25th, 2021
- Financial instability and work flexibility amongst some of the reasons why respondents are looking for income opportunities outside of their traditional employment...
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What people are saying
Tracie Graham
The Direct Sellers Association of Canada is an incredible network of supportive people with a common goal to grow, learn and inspire one another.
USANA Health Sciences
Kaitlin Lake
“I have really enjoyed and hope to continue growing my direct selling business as there are so many great women involved and it truly is an honour to say that I am a part of their team”.
Independent Sales Consultant
Kaley Brown
"This experience has given me a new found confidence. I absolutely love the products that the company has to offer and I feel they are really trying to make a positive difference in the everyday lives of people. The company has also helped me along the way with wonderful training opportunities to better my skills as a consultant".
Independent Sales Consultant
2018 Conference Attendee
If you are interested in learning about the successes of the direct selling landscape in Canada, the annual DSA Conference is the event to attend. Industry experts are welcoming and enthusiastic in their willingness to share and grow the industry in Canada. This is a welcoming group of professionals who really care about helping each other move forward.
Direct Selling Industry Executive
Derek MacDougall
My mother has been selling Avon for as long as I can remember. Her involvement in direct selling has taught me organizational and communication skills. It always amazes me how easily my mother is able to build relationships with people and it has been something that I have aimed to be good at as well.
DSEF Scholarship Winner
Our Members
Since 1954, the Direct Sellers Association of Canada has established and upheld rigorous standards, ethics and good business practices as the recognized voice of our industry.
