The Direct Sellers Association of Canada
Since 1954, DSA Canada has established and upheld rigorous standards, ethics and good business practices as the recognized voice of our industry. We are a family of competitors using our combined strength to ensure fairness in regulations and to gain credibility and respect with Canadians.
As an industry that connects 1.2 million Canadians to entrepreneurial opportunity and enrichment, we provide assurance of member company integrity and a foundation of trust for independent sales contractors (ISCs) and consumers.
Canadian Direct Selling – The Numbers
$7.3B
Total Canadian Economic Impact
$3.5B
Annual Sales
$1.21B
Consultant Personal Revenue
$1.31B
Annual Tax Contribution
1.2M
Independent Sales Consultants
82%
Of Consultants Are Women
Events & Announcements
- Philippe Guerreau, President of SeneGence International, Joins DSA Canada's Board of Directors
- Monday July 6th, 2020
- The Direct Sellers Association of Canada is pleased to announce the following additions to its Board of Directors for 2020/21. Philippe Guerreau,...
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- DSEF Board Announces Krystle Marshall of Mary Kay Cosmetics as New Vice-Chair
- Monday July 6th, 2020
- The Direct Selling Education Foundation (DSEF) of Canada is delighted to announce that Krystle Marshall of Mary Kay Cosmetics is moving into...
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- The Power of Association
- Friday May 8th, 2020
- Now more that ever, being a part of something bigger is vital to achieve success. By Peter Maddox, DSA Canada President It...
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- 5 Key Lessons Learned During the Pandemic from a Direct Seller, Steeped Tea
- Wednesday May 20th, 2020
- The pandemic has negatively impacted many sectors of the Canadian economy. Yet, for some, these difficult times have led to increases in...
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- 2020 DSA Canada Awards - Nominations Are Open!
- Wednesday June 3rd, 2020
- Every year, through our Awards program, DSA Canada recognizes member companies and individuals who have gone above and beyond in the service...
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- 3 Ways Direct Sellers Can Support Their ISCs Online
- Friday June 12th, 2020
- COVID-19 has changed the way that we do business. For many direct sellers who rely on in-person contact to sell their products,...
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What people are saying
Tracie Graham
The Direct Sellers Association of Canada is an incredible network of supportive people with a common goal to grow, learn and inspire one another.
USANA Health Sciences
Kaitlin Lake
“I have really enjoyed and hope to continue growing my direct selling business as there are so many great women involved and it truly is an honour to say that I am a part of their team”.
Independent Sales Consultant
Kaley Brown
"This experience has given me a new found confidence. I absolutely love the products that the company has to offer and I feel they are really trying to make a positive difference in the everyday lives of people. The company has also helped me along the way with wonderful training opportunities to better my skills as a consultant".
Independent Sales Consultant
2018 Conference Attendee
If you are interested in learning about the successes of the direct selling landscape in Canada, the annual DSA Conference is the event to attend. Industry experts are welcoming and enthusiastic in their willingness to share and grow the industry in Canada. This is a welcoming group of professionals who really care about helping each other move forward.
Direct Selling Industry Executive
Derek MacDougall
My mother has been selling Avon for as long as I can remember. Her involvement in direct selling has taught me organizational and communication skills. It always amazes me how easily my mother is able to build relationships with people and it has been something that I have aimed to be good at as well.
DSEF Scholarship Winner
Our Members
Since 1954, the Direct Sellers Association of Canada has established and upheld rigorous standards, ethics and good business practices as the recognized voice of our industry. 