The Direct Sellers Association of Canada
Since 1954, DSA Canada has established and upheld rigorous standards, ethics and good business practices as the recognized voice of our industry. We are a family of competitors using our combined strength to ensure fairness in regulations and to gain credibility and respect with Canadians.
As an industry that connects 1.2 million Canadians to entrepreneurial opportunity and enrichment, we provide assurance of member company integrity and a foundation of trust for independent sales contractors (ISCs) and consumers.
Canadian Direct Selling – The Numbers
$7.3B
Total Canadian Economic Impact
$3.5B
Annual Sales
$1.21B
Consultant Personal Revenue
$1.31B
Annual Tax Contribution
1.2M
Independent Sales Consultants
82%
Of Consultants Are Women
Events & Announcements
- Legal & Regulatory Seminar: February 12 (Members Only)
- Legal, Regulatory and Compliance issues are always top of mind for direct selling companies, and that has never been more true than...
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- Code Quiz - Test Your Knowledge
- Friday December 20th, 2019
- Our new, quick and fun quiz will test your knowledge of DSA Canada's Codes of Ethics & Business Practices. Whether you are...
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- Conference June 21 - 24, 2020 - See You in Blue Mountain, Ontario
- Spread the word, the DSA Canada Conference no longer needs to be direct selling’s “best kept secret”. We invite you to join...
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- DSA Gives Back With Holiday Helpers Program
- Friday December 20th, 2019
- DSA staff and member representatives enjoyed a fun and meaningful day early in December, wrapping Christmas presents for families in need. We...
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- Pampered Chef Featured on Talk Radio
- Monday October 21st, 2019
- Noelle DelGrande, Field Development Manager and Nicole Todd, Advanced Director from Pampered Chef talk about celebrating the 39th anniversary of the first...
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- DSA Canada Responds to Globe & Mail Article
- Saturday September 7th, 2019
- In response to an opinion article published in the Globe & Mail newspaper on Saturday, August 31st, titled Multilevel marketing sells a dream....
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What people are saying
Tracie Graham
The Direct Sellers Association of Canada is an incredible network of supportive people with a common goal to grow, learn and inspire one another.
PartyLite Canada
Kaitlin Lake
“I have really enjoyed and hope to continue growing my direct selling business as there are so many great women involved and it truly is an honour to say that I am a part of their team”.
Independent Sales Consultant
Kaley Brown
"This experience has given me a new found confidence. I absolutely love the products that the company has to offer and I feel they are really trying to make a positive difference in the everyday lives of people. The company has also helped me along the way with wonderful training opportunities to better my skills as a consultant".
Independent Sales Consultant
2018 Conference Attendee
If you are interested in learning about the successes of the direct selling landscape in Canada, the annual DSA Conference is the event to attend. Industry experts are welcoming and enthusiastic in their willingness to share and grow the industry in Canada. This is a welcoming group of professionals who really care about helping each other move forward.
Direct Selling Industry Executive
Derek MacDougall
My mother has been selling Avon for as long as I can remember. Her involvement in direct selling has taught me organizational and communication skills. It always amazes me how easily my mother is able to build relationships with people and it has been something that I have aimed to be good at as well.
DSEF Scholarship Winner
Our Members
Since 1954 the Direct Sellers Association of Canada has established and upheld rigorous standards, ethics and good business practices as the recognized voice of our industry.