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DSA Rewarded with WFDSA Gold Performance Standard

Under the direction of its CEO Council and Operating Group, each year the World Federation of Direct Selling Associations recognizes national DSAs that uphold a high level of ethical standards and effectively advocate on behalf of the industry. At the recent WFDSA 40 th Anniversary Board of Delegates meeting in Beijing, DSA Canada was awarded Gold Certification for 2018. DSA Canada President, Peter Maddox, was delighted to accept the certificate and to celebrate success with DSA officials from around the world.


The achievement of Gold Certification is based on a number of criteria, including effective association administration, financial management and strategic planning, as well as strong ethics self-regulation, stakeholder relationships and members services. DSA Canada continually strives to improve its performance and to benchmark itself against global association management performance standards.
Board Group Photo


Canadian Direct Selling – The Numbers

$5 B

Total Canadian Economic Impact


$2.6 B

Annual Sales

in 2017


$924 M

Consultant Personal Revenue

$568 M

Annual Tax Contribution


1.3 M

Independent Sales Consultants


Of Consultants Are Women


Events & Announcements

DSA Canada Participates in the "What She Said" Radio Show
DSA Holiday Party - November 28, 2018
Member Seminar: Digital Media - Creating Engagement and Driving Innovation - November 29, 2018
Direct Selling Reference Included in Revised North American Trade Deal
DSA Canada Statement on United States, Mexico, Canada Agreement (USMCA)
Seminar: Doing Business in Canada - November 12, 2018

What people are saying

Kaitlin Lake

“I have really enjoyed and hope to continue growing my direct selling business as there are so many great women involved and it truly is an honour to say that I am a part of their team.
Independent Sales Consultant

Kaley Brown

"This experience has given me a new found confidence.  I absolutely love the products that the company has to offer and I feel they are really trying to make a positive difference in the everyday lives of people. The company has also helped me along the way with wonderful training opportunities to better my skills as a consultant".
Independent Sales Consultant

2018 Conference Attendee

If you are interested in learning about the successes of the direct selling landscape in Canada, the annual DSA Conference is the event to attend. Industry experts are welcoming and enthusiastic in their willingness to share and grow the industry in Canada. This is a welcoming group of professionals who really care about helping each other move forward.
Direct Selling Industry Executive

Derek MacDougall

My mother has been selling Avon for as long as I can remember. Her involvement in direct selling has taught me organizational and communication skills. It always amazes me how easily my mother is able to build relationships with people and it has been something that I have aimed to be good at as well.
DSEF Scholarship Winner

Our Members

Tiber River Naturals
Younique, LLC
USANA Health Sciences
Unicity Canada Ltd.
Traci Lynn Jewelry
Tocara Inc.
Thirty-One Gifts Canada Inc.(31 Gifts)
Sunrider International – Canada
Steeped Tea Inc.
Stampin’ Up! Canada
Signature HomeStyles Inc.
Shaklee Canada Inc.
SeneGence International
Scentsy Canada Enterprises
Reliv Canada Company
Plexus Canada Limited
PartyLite Gifts, Ltd.
Pampered Chef – Canada Corp.
Organo Gold
Nygard Style Direct
Nu Skin Canada Inc.
Noevir Canada, Inc.
NL International Canada Inc.
Nature’s Sunshine Products of Canada Limited
Morinda Canada Co.
MONAT Global Canada
Mary Kay Cosmetics Ltd.
Mannatech, Inc.
LifeVantage Corporation
Juice PLUS+ Canada
Infinitus Innovations
Immunotec Inc.
Gold Canyon Canada, LLC
AVON Canada Inc.
Arbonne International Canada, Inc.
Cutco / Vector Marketing Canada
Amway Canada Corporation
ACN Canada