Ivan P. Phelan Award

The DSA's highest recognition, the award is named in honour of the late Ivan P. Phelan, a longtime executive at Avon Canada who was instrumental in establishing and guiding the Association for more than three decades. The award recognizes those who have made a significant contribution to the direct selling industry in Canada.

2021 Recipient

Tracie Kenzora, General Manager, Canada, at USANA Health Sciences. Tracie has been a pillar in the direct sales industry for over 25 years. Her contributions and service to the Direct Sellers Education Foundation Board from 2008 to 2012, and the Direct Sellers Association Board from 2012 to 2018, serving as Chair from 2016 to 2018, have left a significant impact on the DSA, its members, and the industry. With unwavering dedication and drive, Tracie Kenzora has been an influential advocate in the Canadian direct selling industry. She brings a positive attitude and go-getting approach to everything she does and is thoroughly passionate about the opportunity – not only for USANA, but for the industry, as she wholeheartedly fosters an environment for all DSA members to succeed. With a “can-do” approach, Tracie has championed the direct selling opportunity for over 25 years – thriving in operations, sales, and leading both Partylite and USANA to new heights. She has been a constant voice of inspiration for sales force members and colleagues alike. “Tracie has worked for some of the best companies in Direct Selling and has never wavered in her commitment to our industry. I am thrilled to see her leading USANA to new heights and her positive energy will serve her sales force and her organization well,” said Lynda Rose, DSA Canada Director and General Manager for Mary Kay Cosmetics Ltd.   (Image credit: KS Studios


Past Recipients

Name Year Company
Susan Timmermeister 2020 Mary Kay Cosmetics, Ltd.
Gina Bresciani 2019 USANA Health Sciences
Rhancha Trick 2018 Nature’s Sunshine Products of Canada
Helena Alexandre 2017 Arbonne International Canada
Nathalie Cormack 2016 Mary Kay Cosmetics Ltd.
Janice Gerol 2015 The Pampered Chef
Joan Lee 2014 Direct Sellers Association
Dr. Derek Hassay 2013 Haskayne School of Business, University of Calgary
Patricia King 2012 Nu Skin Canada Inc.
Angela Abdallah 2011 Amway Canada Corporation
Lynda Rose 2010 Mary Kay Cosmetics Ltd.
Garry Ford 2009 Nature’s Sunshine Products of Canada Limited
Robin Bell 2008 Quixtar Canada Corporation
Ray Patrick 2007 Mary Kay Cosmetics Ltd.
John Prevost 2006 mi3 Solutions
Judson Whiteside 2005 Miller Thompson
James Kalil 2004 Cutco/Vector Marketing Canada Ltd.
Melanie Hayden 2003 PartyLite Gifts Ltd.
W. Jack Millar 2002 Millar Wyslobicky Kreklewetz LLP
Murray Smith 2001 Mary Kay Cosmetics Ltd.
Jim Hunking 2000 Amway of Canada Ltd.
Paul Hanson 1999 NuSkin Canada Inc.
Linda J. Herron 1998 Electrolux Corporation of Canada Inc.
Ross P. Creber 1997 Direct Sellers Association of Canada
Roberta M. Creber 1997 PartyLite Gifts
Margaret F. Csordas 1996 Beauty Counselors
Vic Prendergast 1995 Shaklee Canada Ltd.
Jacques Langevin 1994 Avon Canada Inc.
Robert H. Bradshaw 1993 Amway Canada Corporation
Stephen J. Locke 1992 Shaklee Canada Inc.
Gayle Gannon 1991 Creative Circle
Frank Wilson 1990 Amway Canada Corporation
Charles L. Snow 1989 Mary Kay Cosmetics Ltd.
Ivan P. Phelan 1988 Avon Canada Inc.