Ivan P. Phelan Award

The DSA's highest recognition, the award is named in honour of the late Ivan P. Phelan, a longtime executive at Avon Canada who was instrumental in establishing and guiding the Association for more than three decades. The award recognizes those who have made a significant contribution to the direct selling industry in Canada.

2021 Recipient

Tracie Kenzora, General Manager, Canada, at USANA Health Sciences. Tracie has been a pillar in the direct sales industry for over 25 years. Her contributions and service to the Direct Sellers Education Foundation Board from 2008 to 2012, and the Direct Sellers Association Board from 2012 to 2018, serving as Chair from 2016 to 2018, have left a significant impact on the DSA, its members, and the industry. With unwavering dedication and drive, Tracie Kenzora has been an influential advocate in the Canadian direct selling industry. She brings a positive attitude and go-getting approach to everything she does and is thoroughly passionate about the opportunity – not only for USANA, but for the industry, as she wholeheartedly fosters an environment for all DSA members to succeed. With a “can-do” approach, Tracie has championed the direct selling opportunity for over 25 years – thriving in operations, sales, and leading both Partylite and USANA to new heights. She has been a constant voice of inspiration for sales force members and colleagues alike. “Tracie has worked for some of the best companies in Direct Selling and has never wavered in her commitment to our industry. I am thrilled to see her leading USANA to new heights and her positive energy will serve her sales force and her organization well,” said Lynda Rose, DSA Canada Director and General Manager for Mary Kay Cosmetics Ltd.   (Image credit: KS Studios)