In mid-July 2020, DSA Canada commissioned an independent consumer research initiative to help provide insights into the Canadian economy, consumer motivations and sentiment towards the direct selling industry.
The survey asked a series of questions to a representative group of Canadians, ensuring an accurate picture according to age, gender, educational attainment and region. DSA Canada hopes to complete similar research annually, to track changes in industry perception.
- A third (32%) of Canadians have experienced a decline in their income or have lost their income entirely in the past three months.
- Almost 4 in 10 (37%) intend to pursue opportunities to make additional money to support their income over the next year.
- About half (45%) don’t consider a direct selling business to be a realistic option to make additional income. While 22% feel that it’s at least realistic enough.
- Younger Canadians, those employed full-time, and students consider direct selling to be more of a realistic option.
- Consideration of a direct selling business as a source of additional income vastly increases with Canadians’ who worry about their long-term finances and being able to pay their bills.
- Canadians are split in their views of the direct selling industry (33% positive vs. 35% negative).
A copy of the full research paper is available to DSA Canada members. Download the Interest and Impressions of the Direct Selling Industry Research Paper.