Under the direction of its CEO Council and Operating Group, each year the World Federation of Direct Selling Associations recognizes national DSAs that uphold a high level of ethical standards and effectively advocate on behalf of the industry. At the recent WFDSA 40 th Anniversary Board of Delegates meeting in Beijing, DSA Canada was awarded Gold Certification for 2018. DSA Canada President, Peter Maddox, was delighted to accept the certificate and to celebrate success with DSA officials from around the world.
The achievement of Gold Certification is based on a number of criteria, including effective association administration, financial management and strategic planning, as well as strong ethics self-regulation, stakeholder relationships and members services. DSA Canada continually strives to improve its performance and to benchmark itself against global association management performance standards.