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Preliminary Industry Data Reveals Incremental Growth in 2021

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Date: 22 Jul, 2022

We recently released preliminary 2021 sales and industry growth data for the direct selling sales channel in Canada at our Rise Up Conference. The data, independently audited by Nathan Associates, a third-party international economic consulting firm, revealed that the direct selling industry is showing incremental growth in comparison to 2020, which was a phenomenal year for direct selling.

In 2021, some topline numbers included:

  • Retail sales grew 1.3% over the previous year to $4.199 billion.
  • The number of Canadians signed up as independent sales consultants declined slightly by 1.1% from 1.39 million to 1.37 million.
  • The percentage of the independent sales force in Canada who are women declined by 1%, to 83% overall.
  • Preferred customers rose by 88% over the previous year, to 450,000, and made up 17.4% of total retail sales.

A full report will be made available to DSA Canada members in August.