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The Direct Sellers Association of Canada and our members stand for trust and ethical practice in direct selling, empowering over one million Canadians with a modern platform for individual progress and supplemental income. Together, we offer training, support and a commitment to ethical business that is unparalleled in the world of the side-hustle.
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LEARN, EARN & KNOW YOUR RIGHTS
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EDUCATION, ETHICS & SCHOLARLY REWARDS
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MEET OUR MEMBERS
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opportunity, and quality shines bright.
“With direct selling I've found a career that values integrity, consumer trust, and personal growth. Plus, the support and training I've received have been unparalleled, setting me up for success from day one.”
Independent Sales Consultant with DSA Canada Member Company
MISSION AND VALUES
Ethics is at our core.
DSA Canada is dedicated to elevating the integrity of Direct Selling and is your trusted emblem of ethical business practices. Every member pledges annually to uphold our respected "Codes of Ethics & Business Practices" and to surpassing the standards set by Canadian law.
Dive in, take our Code of Ethics quiz, and let your ethical prowess shine with a certificate of completion. For a closer look, don't miss our in-depth video on ethical standards.
DSA Membership has benefits.
Build your success with unparalleled resources, insights and a vibrant community. Play your part in powerful advocacy to drive the industry forward.
A Mark of Trust and Integrity in Direct Selling
New & Noteworthy
November 5, 2024
DSA Canada Advocates for Direct Sellers at Federal Health Committee Hearing
DSA Canada President Peter Maddox represented the interests of Canada’s direct selling industry during a hearing before the Canadian Standing Committee on Health (HESA). During the two-hour session, Mr. Maddox addressed Members of Parliament from across party lines, highlighting the impacts of the Natural Health Products (NHPs) regulatory framework on direct selling investment, innovation, and consumer choice.
October 21, 2024
DSA Canada Celebrates 70 Years of Supporting and Elevating the Direct Selling Industry
This year marks the 70th anniversary of the Direct Sellers Association of Canada (DSA Canada), a milestone that celebrates the organization's enduring commitment to supporting and uplifting the direct selling industry across the nation.
September 24, 2024
DSA Canada Announces Winners of the 2024 ISC Awards on Direct Sellers Day
The Direct Sellers Association of Canada (DSA Canada) recognized the exceptional accomplishments of four standout Independent Sales Consultants (ISCs) during the annual ISC Awards ceremony and Direct Sellers Day celebration on September 18. Held at the Sheraton Toronto Airport Hotel and Conference Centre, the event saw industry leaders, family, and friends come together to honour achievements within the Canadian direct selling community.
September 18, 2024
Direct Sellers Day & DSA Canada ISC Awards Ceremony
DSA Canada ISC awards ceremony will take place on Direct Sellers Day, September 18, from 2 p.m. to 4 p.m., at the Sheraton Toronto Airport Hotel & Conference Centre located at 801 Dixon Road, in Toronto.
This year's event will not be live-streamed.
September 16, 2024
DSA Canada Celebrates Direct Sellers Day with Prestigious Awards Ceremony on September 18th
The Direct Sellers Association of Canada (DSA Canada) proudly announces its annual Direct Sellers Day, slated for September 18, 2024. This year's theme, “My Independent Spirit”, highlights the resilience, creativity, and entrepreneurial spirit of independent sales consultants (ISCs) across Canada. The event will culminate in the prestigious ISC Awards, recognizing the exceptional contributions of ISCs in various categories.
August 29, 2024
Updates to the DSA Canada Board
DSA Canada is excited to welcome a new Board Chair, introduce two new Board Directors, and celebrate those Board Directors whose terms have ended.
August 26, 2024
DSEF Welcomes New Chair: Jessie Arsenault
We are thrilled to welcome Jessie Arsenault as the new Chair of the Direct Selling Education Foundation of Canada (DSEF). With her extensive experience in direct sales and her dynamic approach to leadership, Jessie is set to drive forward the educational and ethical initiatives that underpin our industry.
August 19, 2024
DSA Canada Announces 2024 Scholarship Award Recipients, Investing $16,000 in Future Leaders
The Direct Sellers Association of Canada (DSA Canada) proudly announced today the awarding of $16,000 in scholarships to four standout Canadian university students. The annual scholarship program is designed to support the educational aspirations of students who are connected to the direct selling industry – this year’s winners are pursuing degrees across various fields including education, art therapy, engineering, and design.
August 12, 2024
DSA Canada Launches Direct Sellers Day 2024: Celebrating #MyIndependentSpirit
The Direct Sellers Association of Canada (DSA Canada) is excited to announce that this year's Direct Sellers Day will be held on September 18, 2024. This annual event is dedicated to raising awareness about the positive impact of direct selling and the opportunities it provides for personal and economic growth.
July 2, 2024
DSA Canada Connect 2024 Conference Triumphs in Niagara-on-the-Lake
The Direct Sellers Association of Canada recently hosted the DSA Canada Connect 2024 conference at the scenic Queen's Landing Hotel in Niagara-on-the-Lake, Ontario. Held from June 23-26, the event drew industry leaders from Canada and the U.S., offering unique networking opportunities and an energetic forum for sharing insights.
April 10, 2024
Direct Sellers Association of Canada Unveils New Brand Celebrating the Independent Spirit of Direct Selling
The Direct Sellers Association of Canada (DSA Canada) has proudly launched a new brand identity, which represents the trust and authority of this progressive organization, and the modern, entrepreneurial industry that it serves. Members of DSA Canada include such leading retail brands as Avon, Mary Kay, Pampered Chef, Arbonne, Cutco and USANA.
December 13, 2023
2023 Year in Review
It was so amazing for the staff at DSA Canada to have the opportunity to serve the direct selling community in 2023. As the year draws to a close, it is a great time to look at the past twelve months for the association and our member companies.
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