Hatem is CEO of the direct-selling success, Steeped Tea, alongside his wife Tonia. If Tonia is the dreamer, Hatem refines the details and brings Steeped Tea’s vision to life. With a background in chemistry and chemical engineering, he is a loose-leaf tea aficionado who ensures every department at Steeped Tea runs smoothly and efficiently.
The company was ranked 4 years in a row as one of the fastest growing in Canada with over 60 employees at the head office. In 2012, Steeped Tea was featured on the TV show CBC’s Dragons’ Den with Jim Treliving and David Chilton joining as partners. Staying ahead of the phenomenal growth curve in the last few years has been the biggest challenge. While touching thousands of people’s lives by giving them an opportunity to earn an extra income has been the most rewarding.
Steeped Tea is a direct selling company that specializes in providing home tea parties, selling loose leaf tea and accessories across Canada and the US. Hatem and Tonia, are honoured to be working with the Juvenile Diabetes Research Foundation as their charity of choice. JDRF’s research is committed to improving the lives of every person with Type-1 Diabetes and to curing the disease. The charity is important to their family and their entire team of Steeped Tea consultants across Canada and the US. “What sets our industry apart is the communities that direct selling creates and personal relationships it supports.”