Scholarship Program
Scholarship Program
Offering $20,000 in scholarships to full-time Canadian post-secondary students – including those entering their first year in Fall of the application year.
Our Scholarship Program offers five, $4,000 scholarships to eligible post-secondary students whose lives have been positively impacted by the direct selling industry.
Applications for 2026 closed on June 19.
Applications for 2027 will open in March 2027.
2026 Scholarship Recipients
In 2026, DSA Canada awarded five, $4,000 scholarships to deserving children of active independent sales consultants (ISCs) of DSA member companies and ISCs who themselves are students.
The five recipients of the 2026 DSA Canada Scholarships were:
- Kaleb Boates, a 4th year Bachelor of Business Administration - Finance student at St. Francis Xavier University.
- Claire Murrell, a 3rd year Political Science student at McGill University.
- Clarice Mah, a 3rd year Bachelor of Business Administration student at Capilano University.
- Jamie Peterson, a 3rd year PHD student at the University of Calgary.
- Shayla Herman, a 2nd year College of Law student at the University of Saskatchewan.
About the Recipients
Kaleb Boates
St. Francis Xavier University
Mary Kay
Kaleb, a fourth-year Bachelor of Business Administration student in Finance at St. Francis Xavier University, credits his mother’s career in Mary Kay with shaping his understanding of entrepreneurship, leadership and resilience. Through watching her prioritize relationships, help others and persevere through setbacks, Kaleb learned that success extends beyond profit and is ultimately measured by the positive impact one creates.
Inspired by these lessons, Kaleb has embraced leadership and community service throughout university. He leads Pucks for Purpose, which has raised more than $385,000 for the Canadian Cancer Society and motionball for Special Olympics, while also serving as Pre-Law Society President and a Students’ Union governing board representative. After overcoming a challenging first year, he strengthened his academic performance and involvement, earning the Sophomore of the Year Award. His experiences have reinforced his commitment to purpose-driven leadership and creating meaningful change, regardless of whether his future path is in business, law or public service.
Claire Murrell
McGill University
Juice Plus+
Claire Murrell, a third-year Political Science student at McGill University, credits her mother’s direct selling business with making her education possible. After her father’s car accident ended his construction career and eliminated the family’s main source of income, her mother relied on Juice Plus to provide financial stability while maintaining the flexibility to raise Claire and her sister. This experience shaped Claire’s belief that the value of work should be measured by the security and opportunities it provides, rather than by assumptions about its structure.
Claire is proud of earning her place at McGill, where exposure to classmates from diverse cultural and political backgrounds has strengthened her critical thinking and broadened her worldview. Her experiences growing up with economic uncertainty, including her father’s recent battle with cancer, have also inspired her goal of pursuing union law. She hopes to advocate for workers’ rights and use her ability to explain complex ideas to help people gain the protections and bargaining power her family lacked.
Clarice Mah
Capilano University
Cutco/Vector Marketing
Clarice Mah, a third-year Bachelor of Business Administration student at Capilano University, credits direct selling with shaping her work ethic, leadership skills, and personal growth. Inspired by her parents’ long history with Cutco and Vector Marketing, she began selling Cutco in 2022 and has since held roles as a sales representative, assistant manager, branch manager, and trade-show coordinator. She has developed resilience, confidence, time management, communication skills, and a strong growth mindset through her direct selling experience.
Academically, Clarice is proud of becoming a Top 8 finalist in the 2026 CPABC Annual Business Case Competition, where she led a team through an intensive case analysis and presentation process. Her experiences in direct selling and Enactus have strengthened her ability to create value in both business and community settings, while her marathon and triathlon training reflect her commitment to long-term goals. Looking ahead, she hopes to build a global career combining business, leadership, and international opportunities, motivated by the positive impact she can have on others.
Jamie Petersson
University of Calgary
Juice Plus+
Jamie Petersson, a third-year PhD student in Medical Sciences at the University of Calgary, credits her mother’s experience in direct selling with shaping her values of wellness, independence, collaboration, and meaningful connection. Through her mother’s work with Juice Plus, Jamie saw firsthand how direct selling restored her mother’s confidence, purpose, and well-being while strengthening their family. These experiences also influenced Jamie’s approach to research, helping her develop stronger networking, communication, and relationship-building skills.
A high-achieving researcher with six peer-reviewed publications and two book chapters, Jamie’s most meaningful accomplishment has been transitioning into psychosocial oncology, where her work is more directly connected to patients and communities. Inspired by her father’s cancer journey and her commitment to helping others, she hopes to become a holistic healthcare practitioner specializing in integrative cancer care. Her long-term goal is to bridge research and patient care by developing accessible, evidence-informed wellness approaches that improve both physical and emotional well-being and create lasting impact in communities.
Shayla Herman
University of Saskatchewan
Cutco/Vector Marketing
Shayla Herman, a second-year University of Saskatchewan law student, credits direct selling with playing a significant role in her personal and professional development. Beginning with CUTCO in 2019, she gained confidence, communication, leadership, time management, and resilience while earning scholarships, supporting herself through university, managing branch offices, and mentoring others. The experience also strengthened her appreciation for entrepreneurship, hard work, integrity, and building genuine, trust-based relationships.
Her proudest academic achievement is being accepted into law school, a milestone she attributes in part to the discipline and perseverance developed through balancing academics and direct selling. Looking ahead, Shayla hopes to build a career as a lawyer while continuing meaningful community service. Her volunteer experience with Pro Bono Students Canada’s YWCA Tenant’s Rights Project reinforced her desire to use her legal education to advocate for others and improve access to legal support, combining professional success with service and positive community impact.
Application Process
STAGE 1: WHAT YOU NEED TO KNOW BEFORE APPLYING
Scholarships can be awarded to:
- Active independent sales consultants (ISCs) with DSA Canada member companies, who themselves are students;
- Eligible children or grandchildren of active ISCs; or
- Eligible children or grandchildren of DSA Canada member company employees.
Students must be registered for the 2026/2027 school year in either a full-time:
- Degree or diploma program at a Canadian college or university; or
- Three-or-four-year CEGEP or technical school program.
Students can apply for a scholarship if they are in the process of registering for the 2026/2027 school year, however, proof of registration must be submitted for all applicants who proceed to the second stage.
Students who have applied for a scholarship in previous years may reapply this year, as long as they still meet the eligibility criteria.
The application deadline was June 19, 2026.
Pour postuler en français, cliquez ici.
STAGE 2
The application is a two-stage process.
Applicants selected to proceed to Stage 2 will be notified in early July. Only advancing applicants will be contacted.
Submission requirements for Stage 2 include:
- Most recent college/university/high school transcript.
- Proof of enrollment in an accredited Canadian college or university program.
- Letter of reference from faculty member or teacher.
- Video application/testimonial.
Questions?
Contact us at info@dsa.ca.
Help Us Spread the Word About DSEF Scholarships
We’re excited to share the DSEF Scholarships with the Canadian direct selling community through our social media platforms — and we’d love your help amplifying the message!
Follow our social accounts and like, comment, and repost scholarship-related content. By sharing these materials, you’ll help us reach more eligible students across Canada and potentially make a meaningful difference in a student’s life.
Together, we can support the next generation of leaders.
Visit and follow our social accounts:
DSA/DSEF reserves the right to terminate this program at any time. The Scholarship Review Committee (SRC) has the sole responsibility of selecting recipients based on the criteria as set forth in the description. All applicants agree to accept the decision as final. The application becomes the property of the DSA/DSEF. All questions about the scholarships should be directed to info@dsa.ca.